James Waterworth is Director of EU Public Policy at Amazon where he is responsible for the company’s interactions with the European Union institutions.

James has been active in policy for more than twenty years in London and Brussels, initially in the telecoms sector for Cable & Wireless, Telefonica and Nokia before joining Amazon.

Begoña Montoro Zulueta has been working in Spanish PERM REP – as responsible for Trade Policy Committee for Services Trade and Investment- since September 2020. Previously, she has been dealing with Economic and Financial EU issues in the Spanish Ministry for Foreign Affairs, where she was posted for 9 nine years. She belongs to the State Economists Civil Servants group.

Anna Nordlander is an entrepreneur, speaker and marketplace expert with over a decade of experience in digital sales. As an ICC Small Business Champion, Anna actively works to enable the voice of small businesses and to empower SMEs to thrive in the global economy.

With a Master of Laws from Uppsala University, Anna has a solid foundation in legal and business expertise. She serves as a professional board member and is co-founder of Amzello, a consulting company that specializes in helping SMEs digitalize and expand internationally.

Anna is also a mentor for female entrepreneurs, leveraging her experience to empower and support aspiring businesswomen.

Bodega Crusoe Treasure is an underwater winery-artificial reef focused in producing high quality wines designed in order to be aged under the sea to achieve the maximum evolutionary expressions in wine.

Anna Riera, member of the founding team of the winery it’s also the Communication Manager and Marine Biologist. As sea lover she fell in love since the beginning with this innovative project where she has get involved helping to grow the business, not only participating in the environmental part of the project but also in e-commerce and touristic part.

Head of Global Strategy & Business Development at Factorial.

Octavio Laguía, co-Founder of Natruly. Studied Economics at Complutense University in Madrid. Healthy food has become crucial in his life. Always passionate about sports, nature and technology, he has a hobby of cooking. Marketing expert and co-author of the book ‘Change what you eat and change the world’.

NICK’S is a leading Swedish company in the “no added sugar” category. Their product range includes ice cream, chocolate and snacks. NICK’S focuses on the good things in life, without compromising on either taste or content. Simply a good alternative without added sugar, gluten and unnecessary calories.
They currently have several forms of distribution; ordinary groceries, pharmacies and health foods. Since 2018 they are selling on Amazon and it quickly became one of the company’s most important channels for growth in both the EU, UK and the USA.

Pierre Magnusson, Head of E-Commerce at NICK’S. He has experience from e-commerce, sales and logistics from several companies in e.g. Germany and Sweden.